Simple Machines Marketing

Jim Anderson, CEO of Switchfast


Introducing: Simple Machines Marketing

Marketing is not as difficult as some people make it out to be. While an organizational marketing plan is a complex, personalized thing, the process of producing such a plan is elegant in its simplicity. There are time-tested elements that apply: time, focus, critical thinking, a willingness to invest.

The seeds of Simple Machines Marketing were sown in 2008, utilizing those aforementioned elements to pull Switchfast Technologies, its parent company, out of the recent economic disaster. Switchfast's success in spite of the odds drew the attention of some of its clients. Before long, Switchfast was sourcing its marketing department to some of its current technology clients. When it became apparent that Switchfast's "Marketing Services Department" was here to stay, it was a natural for the brands to diverge. Check out Switchfast CEO Jim Anderson talk about his experience with Simple Machines Marketing in the video to the right.

And thus, Simple Machines Marketing was born. By applying basic, time-tested marketing processes, Simple Machines Marketing solves complex business marketing problems with highly-customized strategic marketing plans and executions. Refusing to put the proverbial cart in front of the horse, Simple Machines Marketing prefers to build channel strategy based on objective data and analysis -- an inductive approach to planning that allows success in a wide variety of challenging markets.

Whether you need to start from scratch, ramp up your existing operation, or just get a fresh perspective from outside the echo chamber, Simple Machines Marketing can help you leverage marketing to grow your business. Please, don't hesitate to contact us to learn more!

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