Simple Machines Marketing
The [Simple Machines] team has really taken the time to understand our company and approach, which has been a vital first step in building our marketing program.
- Tom Taylor, Owner of Phase 1 Consulting
 
 
 

Does this sound like you?

The Scenario: It's taken a lot of time and hard work, but you have a high quality product or service available to your customers. You know it's good because of the feedback you've been getting, and the referrals from satisfied customers that have been driving your business. Now that your business model is figured out, it's time to grow.

The Problem: Where to begin? Sure, you know you need to invest some money and you're prepared to do so, but your budget needs to be allocated wisely. When you invest, you need a line of sight to a return. Maybe you have some ideas and intuition about some channels, but how can you be sure you'll get the ROI you need to make your marketing investment worthwhile?

The Process: You need two things, and they are both of equal importance: (1) A ton of great information about your market, your competition, and industry trends, and (2) a way to focus all of that information into a step-by-step plan. It is of critical importance not to start thinking about channels yet. An effective plan always begins with a thorough understanding of the context in which it will be executed. If the plan is sound, the execution will be simple.

The Solution: Simple Machines Marketing will work with you to create this plan in a timely and efficient manner. It begins with an assessment of your market and a comparison of your own strengths with those of your competitors. Next, a brand and message are forged from your strengths and targeted to where the greatest opportunities exist. Finally, a channel execution plan is produced, setting up your actions for the next 12 months based on where you'll see the biggest bang for your buck. This process is agile and measurable so that you can react quickly, effectively, and profitably to new data and developments.

For information about how this simple, time-tested process applies to your company, contact us at 773.219.1090 or via the form to the right.

 

Get In Touch

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Which One Describes You?

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You need:

a growth plan that gets the most from a limited budget.  Learn more »

 
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You need:

help with strategy, execution, and results analysis.  Learn more »

 
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You need:

a fresh perspective on how things are being run.  Learn more »

 
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