Does this sound like you?
The Scenario: It's taken a lot of time and hard
work, but you have a high quality product or service available to
your customers. You know it's good because of the feedback you've
been getting, and the referrals from satisfied customers that have
been driving your business. Now that your business model is figured
out, it's time to grow.
The Problem: Where to begin? Sure, you know you
need to invest some money and you're prepared to do so, but your
budget needs to be allocated wisely. When you invest, you need a
line of sight to a return. Maybe you have some ideas and intuition
about some channels, but how can you be sure you'll get the ROI you
need to make your marketing investment worthwhile?
The Process: You need two things, and they are
both of equal importance: (1) A ton of great information about your
market, your competition, and industry trends, and (2) a way to
focus all of that information into a step-by-step plan. It is of
critical importance not to start thinking about channels yet. An
effective plan always begins with a thorough understanding of the
context in which it will be executed. If the plan is sound, the
execution will be simple.
The Solution: Simple Machines Marketing will
work with you to create this plan in a timely and efficient manner.
It begins with an assessment of your market and a comparison of
your own strengths with those of your competitors. Next, a brand
and message are forged from your strengths and targeted to where
the greatest opportunities exist. Finally, a channel execution plan
is produced, setting up your actions for the next 12 months based
on where you'll see the biggest bang for your buck. This process is
agile and measurable so that you can react quickly, effectively,
and profitably to new data and developments.
For information about how this simple, time-tested process
applies to your company, contact us at
773.219.1090 or via the form to the right.