Simple Machines Marketing

Bill Lowe of CMSS

 

Does this sound like you?

The Scenario: It's time to get more aggressive. You have some marketing ideas. You have some in-house resources, but they are limited. The old 'wearing a lot of hats' moniker seems to apply to you and everyone around you.

The Problem: You have some of the resources to coordinate the plan, but you need additional ones to make it happen faster and better. You could hire some people, but you'll have to pay dearly in both time and money to acquire and train personnel with the right amount of expertise. You could outsource, but you must be careful, because the last thing you need is to commit to a channel without a clear picture of what to expect and a line of sight to gauging results quickly and effectively. You need help bringing your marketing plan into focus.

The Process: Outsourcing will get you the expertise you need at a level of investment you can afford, but not just any firm will do. You could hire interns if you just needed someone to push the buttons -- but you need to leverage the expertise you're getting to take a critical look at your goals and market, and then provide honest feedback regarding the best way to execute a given channel. The help you need must be able to go beyond simply deploying something; you need a consultant that can accept, understand, and ultimately enhance your master plan by fitting channels in where they will make the most difference.

The Solution: Simple Machines Marketing can provide a supplement to your marketing department in the truest sense of the word. As much a consultant as an executer, Simple Machines Marketing can provide the level of insight and involvement you need to reach your goals. The first step is to learn about your company and your market -- only then can a channel plan be produced that truly aligns with the rest of your operation, preserving brand and messaging and producing pertinent data that can be used to analyze effectiveness in a manner that makes sense for your company's vision. This holistic, ground-up approach is the closest you can get to hiring and training your own team of experts, but at a price that's reasonable and in a timeframe that's manageable.

For information about how this simple, time-tested process applies to your company, contact us at 773.219.1090 or via the form to the right.

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Which One Describes You?

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You need:

a growth plan that gets the most from a limited budget.  Learn more »

 
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You need:

help with strategy, execution, and results analysis.  Learn more »

 
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You need:

a fresh perspective on how things are being run.  Learn more »

 
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