Does this sound like you?
The Scenario: It's time to get more aggressive.
You have some marketing ideas. You have some in-house resources,
but they are limited. The old 'wearing a lot of hats' moniker seems
to apply to you and everyone around you.
The Problem: You have some of the resources to
coordinate the plan, but you need additional ones to make it happen
faster and better. You could hire some people, but you'll have to
pay dearly in both time and money to acquire and train personnel
with the right amount of expertise. You could outsource, but you
must be careful, because the last thing you need is to commit to a
channel without a clear picture of what to expect and a line of
sight to gauging results quickly and effectively. You need help
bringing your marketing plan into focus.
The Process: Outsourcing will get you the
expertise you need at a level of investment you can afford, but not
just any firm will do. You could hire interns if you just needed
someone to push the buttons -- but you need to leverage the
expertise you're getting to take a critical look at your goals and
market, and then provide honest feedback regarding the best way to
execute a given channel. The help you need must be able to go
beyond simply deploying something; you need a consultant that can
accept, understand, and ultimately enhance your master plan by
fitting channels in where they will make the most difference.
The Solution: Simple Machines Marketing can
provide a supplement to your marketing department in the truest
sense of the word. As much a consultant as an executer, Simple
Machines Marketing can provide the level of insight and involvement
you need to reach your goals. The first step is to learn about your
company and your market -- only then can a channel plan be produced
that truly aligns with the rest of your operation, preserving brand
and messaging and producing pertinent data that can be used to
analyze effectiveness in a manner that makes sense for your
company's vision. This holistic, ground-up approach is the closest
you can get to hiring and training your own team of experts, but at
a price that's reasonable and in a timeframe that's manageable.
For information about how this simple, time-tested process
applies to your company, contact us at
773.219.1090 or via the form to the right.