Research
Step 1STEP 1 » RESEARCH
Audience tendenciesCompetitor tactics & strategies
Market opportunities
Plan
Step 2STEP 2 » PLAN
Position & brandGoals and projections
Channels & timelines
Build
Step 3STEP 3 » Build
Channel infrastructureLead/Customer intake process
Supporting collateral
Execute
Step 4STEP 4 » EXECUTE
Sequenced launchSplit testing
Sales feedback
Measure
Step 5STEP 5 » MEASURE
Results analysisReporting & projections
Discussion & interpretation
Iterate
Step 6STEP 6 » ITERATE
New split tests
New channels
Message modification
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