Like Quickbooks is to accounting, or a CRM is to sales, HubSpot is to marketing. It’s a platform that allows us to do work more efficiently by automating manual tasks. While using HubSpot isn’t a requirement, it is strongly suggested, and definitely makes everyone’s lives easier by consolidating all the tools we’ll be using in one place. And, according to a Focus Research study, the likelihood you see ROI faster, is greater.