Phil Jackson. Pat Summit. Bill Belicheck. A few of the most successful coaches in sports. Do you think they won by simply showing up on game day and saying “Ok team, get out there and win”? No way!

They analyzed their team’s strengths and weaknesses, studied the competition, developed a game plan, and practiced leading up to the main event. Having a strategy is a crucial first step to marketing success, and to put the team in the best position to succeed going forward. We all need to know how we’ll win.