How to Minimize Revisions When Working With a Marketing Agency
If you’ve hired a marketing agency or are planning to do so, a big part of your motivation likely has to do with time. […]
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How to Organize Marketing Assets and Login Credentials
Best practices for how to organize marketing assets and login credentials may not be the sexiest topic we’ve ever covered, but based on our experience over the years, it’s one deserving of attention. […]
Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup]
As we collectively come to grips with the impact of the coronavirus, there’s no shortage of challenges facing small businesses who haven’t already been forced to close or temporarily shut down. The evolving factors and dynamics we’re all attempting to keep up with and address seem to change every day. […]
Simple Machines Marketing Named to HubSpot’s 2020 Partner Advisory Council
We are excited to announce that Simple Machines Marketing has been selected to join HubSpot’s Partner Advisory Council for 2020. […]
4 Marketing Resolutions to Get More Sales Leads in 2020
As you’ve grown your company, you’ve likely made some investment into marketing tools and processes to bring in leads along the way. At the very least, your team might use a customer relationship management (CRM) tool, send marketing emails and capture leads through your website. […]
Must-Have Free Tools for New Marketing Managers
Being a marketing manager is often a multifaceted role, especially if you’re at a small to mid-sized company. […]
Kicking off With a New Marketing Agency
When it comes to hiring an agency, every onboarding is different. In order to make this process as effective and efficient as possible for everyone involved, we rely on a kickoff that’s designed to lay the foundation for a strong partnership from day one. […]
Marketing for the Time-Strapped Small Business Leader: 15-Minute Tactics
Of the many small business leaders that we’ve talked to over the years, several have told us the same thing: they’d love to spend more time on marketing, but the reality is they fit it in when they can. […]
How Long Does It Take to Make a Marketing Plan?
If you’ve never really developed a marketing plan before, the prospect of creating your first one probably feels pretty intimidating. (In fact, I know it does — I remember the first time I was tasked with developing one.) […]
Our Favorite Marketing and Sales Tools
If you need help with managing your social accounts, creating video content or researching competitors, then there’s likely an app, tool or website out there that can help you. The only catch is most of them are pretty lackluster. […]
Simple Machines Marketing Earns Recognition as a Leading U.S. Web Designer
Not a bad day to be a Simple Machinist! […]
The Comprehensive Guide to B2B Video Marketing
The Comprehensive Guide to B2B Video Marketing Everything your business needs to know about B2B video marketing — from DIY video to hiring a film crew, promoting your video and more. Note: Be sure to bookmark this guide for reference later. Questions DIY or Vendor? Gear & Tools Concept Writing Recording Editing Hiring Promotion Why Video? While video has been hailed as a top recommended marketing investment for years now, many businesses still feel reluctant to incorporate video in their marketing mix, typically because of either an assumed high price tag or lack of time and resources to create video in-house. When there’s inexpensive content tactics like blogging and social at your fingertips, why bother with video, right? If you’re thinking you can ignore video because your customers don’t watch videos online anyway, here are a couple statistics to consider. According to Forbes: Over 500 million people are watching video every day on Facebook alone In four years, global internet video traffic will be over 80% of all consumer internet traffic Then there’s this study from HubSpot, which found that if text and video are both the same webpage, 72% of people would rather watch the video to learn about the product or service. In short, video isn’t going anywhere, and if your organization hasn’t already created some form of [...]
Must-Haves for Your 2019 Marketing Budget
I sat down with our team to ask them what are their absolute must-haves for our clients’ 2019 marketing budgets. Here’s what they had to say. (Scroll down for the video recap) […]
