Project Description


Strategy and Brand Refresh for Medical Association

The American College of Osteopathic Emergency Physicians (ACOEP), an organization promoting patient-centric, holistic emergency care, faced a dilemma: how do they stay relevant amidst numerous competing organizations and changes in the osteopathic landscape?

Simple Machines updated ACOEP’s brand and messaging to better emphasize their community and the benefits of membership they offer. As part of the brand refresh, a new website was developed to more effectively encourage visitors to contact or join ACOEP, while making it easier for the organization to promote their many events and learning opportunities to current members.

Work Completed:

  • Design and Launch of New Website
  • Brand Refresh and Refocused Messaging
  • Collateral Updates

Work Examples