Branding, Website Strategy & Design for Employee Benefits Services Company

For years, IPMG, the insurance program management group, had been marketing its employee benefits services alongside several solutions.

To more effectively communicate the story and benefit to this segment of the market, the employee benefits services team came to Simple Machines to help differentiate their presence from IPMG while still maintaining cohesion with the brand.

We began by collaborating with the team to refine the story that we wanted to tell and the impression we wanted to create. We then developed the strategy for pivoting the message and branding in a distinct website that retained elements of the IPMG look and feel but departed enough to highlight the key differences.

Work Completed:

• Brand Identity and Guidelines
• Website Strategy
• Wireframes
• Site Structure, Wireframes & Architecture Recommendations
• Design Palette & Custom Website Design
• Custom Icon Illustration
• Search Engine Optimization
• Copywriting

Online Samples:

• Homepage