Japan Math has been at the forefront of mathematical education for Japanese students since 1933. The U.S. subsidiary began in 2015 with a mission to provide quality education to children in all environments across the globe.
Japan Math works with world-renowned educator Dr. Akihiko Takahashi. He leads educational workshops for teachers who want to learn about implementing Japan Math.
Japan Math was not drawing large enough attendance to Dr. Takahashi’s workshops to hit their goals, so Simple Machines was asked to help.
We started by creating a tracking protocol for Japan Math to follow as new leads came in.
Next, from their available contacts, we established a targeted mailing list of people who could potentially attend Japan Math’s workshop in California.
After specifying our audience, we built a two-stage email strategy – first raising awareness about Dr. Takahashi’s workshop, and then announcing registration for the event.
As a result, Japan Math was able to successfully fill all available seats for their next two conferences.