Highly focused on effective communication and strong client relationships, Switchfast Technologies has been solving IT issues for clients in the Chicagoland area since 2001. Designed to operate as an extension of its clients’ infrastructure, Switchfast builds and supports all manner of business IT solutions, from desktops to VoIP phones to the cloud.
After enjoying several years of rapid growth through referrals, the economic recession of 2008 put a wrench in the small business community’s willingness to invest in technology. As the referrals dried up, Switchfast needed to find a reliable way to actively seek new business – and one that could prioritize opportunities that led to recurring service revenue above those that led to large infrastructure projects that were becoming less realistic for clients in the midst of the economic crash.
Simple Machines recommended building a dedicated appointment setting operation based on a blend of cold calling and email marketing to drive qualified sales leads. After carefully crafting a script and approach for callers, Simple Machines continuously evaluated every aspect of the campaign during execution, making changes each month. The result was a channel that became more productive each quarter, serving as the primary source of leads to a sales force that managed to drive Switchfast to continued growth throughout the recession.