Project Description

CMSS – WXRT Radio Campaign

Radio Campaign for Senior Services Provider

CMSS had long been an active member of the Chicago community, but the nonprofit senior services provider wanted to build more awareness of the brand as a leading expert and helpful resource that families felt comfortable calling for guidance.

Simple Machines helped CMSS showcase this brand, increase awareness and generate leads through a radio campaign on WXRT that included multiple spots voiced by local favorite Lin Brehmer and a robust value-added sponsorship of the popular Breakfast with the Beatles program.

Work Completed:

  • Research, media planning and media buying
  • Copywriting and oversight of creative production (Listen to the commercials here and here.)
  • Alignment of digital assets including display ads and landing pages to complement the campaign
  • Ongoing management, negotiation, tracking and reporting of campaign performance

Landing Page and Ads