SupplyLogic is a marketing procurement and execution company that helps the world’s leading brands get more value from their print, POS and branded merchandise supply chains.
SupplyLogic had just merged with another company, DataSource, and along with navigating the brand integration and communications, they needed a new website and fresh content to create demand and excitement in the market.
After identifying a new direction for brand positioning and identity based on our discovery process, we developed a new website, refreshed collateral, consolidated content between the two companies, optimized their HubSpot portal and crafted the internal and external merger announcements.
Our team also planned and executed a cross-channel video and email campaign to launch their new QuickAssess service. On an ongoing basis we continued to work with the SupplyLogic team to develop ABM and deman gen campaigns and generate thought leadership content.