Project Description

SupplyLogic

Strategy, Website and Video for a Marketing Procurement Company

SupplyLogic is a marketing procurement and execution company that helps the world’s leading brands get more value from their print, POS and branded merchandise supply chains.

SupplyLogic had just merged with another company, DataSource, and along with navigating the brand integration and communications, they needed a new website and fresh content to create demand and excitement in the market.

After identifying a new direction for brand positioning and identity based on our discovery process, we developed a new website, refreshed collateral, consolidated content between the two companies, optimized their HubSpot portal and crafted the internal and external merger announcements.

Our team also planned and executed a cross-channel video and email campaign to launch their new QuickAssess service. On an ongoing basis we continued to work with the SupplyLogic team to develop ABM and deman gen campaigns and generate thought leadership content.

Work Completed:

  • Marketing Research & Strategy
  • Website Strategy
  • Wireframes
  • Site Structure & Architecture Recommendations
  • Design Palette & Custom Website Design
  • Design + Rebranding
  • Brand Style Guide
  • Internal and External Merger Communications
  • Video Concept, Scripting and Direction
  • HubSpot Audit and Optimization
  • Content Audit and Consolidation
  • Collateral Design Refresh
  • Email Marketing
  • Social Media Promotion

Online Samples:

Project Pieces