For over 20 years, Wheeling, Illinois based AAA Pool Service has been keeping Chicago suburbanites happily poolside by applying an old-school work ethic to modern swimming pool maintenance and repair. Since day one, AAA’s trademark punctuality and reliability have translated to high customer retention levels and steady growth via referrals.
With the economic downturn cutting revenue from the industry as a whole, Harry and Pat Downes, owner of AAA Pool Service, knew that it was time to get more aggressive than ever with their marketing efforts — and that the internet was the way to get it done. However, they were unsatisfied with their old website and didn’t know where to begin to create visibility and drive traffic — so they turned to Simple Machines Marketing.
Simple Machines Marketing began the process with a complete re-evaluation of AAA’s marketing strategy. After researching AAA’s market and competitors, Simple Machines Marketing delivered recommendations for a branding, messaging, and digital channel execution plan. Simple Machines Marketing built a modern, agile website in the image of AAA’s new message and executed a strategic SEO campaign, blending organic optimization with targeted PPC ads.