Project Description

FreeClimb

Website and Lead Generation for Technology Company

FreeClimb is an API that lets developers easily add scalable voice and SMS capabilities to their applications.

As a newer entrant in a competitive market, FreeClimb needed to hit the ground running with a distinct online presence, clear positioning and cost-effective lead generation that would allow them to quickly build market share.

Simple Machines worked with FreeClimb’s new brand to build their website and refine their messaging while developing a phased lead generation channel plan.

With the new website in place, we launched a multi-channel campaign including Google Ads, paid social, virtual event marketing and retargeting display ads. As we’ve continued to test ads, add channels and optimize the website for conversions, FreeClimb has seen a steady and growing stream of new leads and signups through their website.

Work Completed:

  • Website Strategy
  • Wireframes
  • Site Structure & Architecture Recommendations
  • Custom Website Design
  • Website Copy
  • Channel Plan
  • Paid Ad Management
  • Ongoing Conversion Rate Optimization
  • Email Marketing
  • Weekly Reports & Data Analysis

Online Samples:

Project Pieces