Channel Execution by Simple Machines Marketing

"Over the first three months of the campaign, we had more than quadrupled our total number of recruits from the previous year."

Rose Policarpio, Principal, United Methodist Healthcare Recruitment 


Channel Execution

Marketing channels can be confusing. Not only do you need to decide which channels warrant investment, you need to figure out which specific sub-channels to try, for how long and with how much budget. Once you’ve done that, you need to track the results and leverage analytics to decide where, by how much and how often to shift, adjust and reallocate.

Our team of strategists, analysts and channel managers take a methodical approach to channel execution, startting with a strategic plan and making sure we have the systems in place for agile iteration. By focusing on your broader business objectives, treating every channel as a test and placing a strong emphasis on measurable results and agile iteration, we always know what’s working, what’s not and what’s next.

SEM and Inbound Marketing

Digital marketing agencies love to make attention-grabbing claims that they’ll get you to “page one on Google” among other things. Fewer agencies will be honest and transparent with you from the beginning. Yes, an effective inbound marketing campaign can create powerful lead generation, but it takes a lot of work and continuous improvement to get there. Our team has the necessary level of experience in areas like keyword research, split testing, campaign management and segmentation to truly optimize digital marketing channels without taking any shortcuts.

Our inbound marketing expertise includes a number of channels, such as:

  • Inbound Marketing
  • HubSpot Marketing Automation
  • SEO
  • Content Marketing
  • Email Marketing and Lead Nurting
  • PPC
  • Display Advertising and Retargeting
  • Social Media 

Traditional Advertising

Whether you’re looking for brand visibility or direct response ROI, advertising through mass media channels continues to be a highly effective tactic for businesses in a variety of industries. However, simply throwing an ad up and hoping for the best isn’t enough; the advertising must work toward a clear definition of success, and the mechanisms must be in place to ensure that you know if your goals are being met. Along with creative development and channel planning, we place equal importance on defining your advertising objectives and key performance indicators.

Our experience in traditional advertising includes but is not limited to:

  • Print
  • Radio
  • Direct Mail
  • Outdoor

Sales Support & Intake Consulting

The most brilliant marketing strategy in the world can still fall flat if strong sales and intake processes aren't in place. Simple Machines Marketing can work with your team to help implement a structure to support the business growth generated by your marketing channels. This can include but is not limited to:

  • Sales Enablement
  • Sales Consulting
  • Intake Process Audit
  • Phone Tracking Implementation
  • Lead List Targeting and Segmenting
  • Telemarketing Scripting
  • Appointment-Setting Strategy and Messaging 

To discuss how Simple Machines Marketing can manage and optimize your marketing channels, fill out the form to the right or give us a call at 773.219.1090 to get started.

Need Help with Channel Execution?

Ready to put your plan into action? To schedule a free consultation, call 773.219.1090 or fill out the form below to contact us.