In this short series, we’re organizing potential tactics by the amount of time required and the three principles of the inbound methodology they address: attract, engage and delight. Bookmark these posts, and the next time you have time for marketing, refer back to them for tactical ideas and inspiration.
Manage your paid ad campaign (traditional PPC such as Google Ads, Facebook or LinkedIn)
Develop a new digital ad (display or search PPC)
Conduct keyword research to ensure your SEO strategy is on track; note any new keywords you’re not optimizing for and/or changes that may affect your search visibility
Monitor social media for mentions of your brand, competitors and product/service offerings; record opportunities to engage in the conversation or develop content based on the findings
Meet with a member of your sales team – or write down questions for them to respond to later – to discuss frequently asked questions, new inquiries and if their sales cycle has changed so that you can use this information to inform blog posts, white papers and more
Create a social media content calendar of evergreen posts so that you have fodder for the month as needed
Brush up on a marketing-related certification such as Google Ads, Facebook BluePrint, or a HubSpot certification to help ensure you’re using the channels effectively
Use the following tactics to personalize visitor experiences, foster relationships with potential buyers and nurture leads into loyal customers.
Use the following tactics to make your current customers so happy they’ll want to go out and sing the praises of your business.
Treat a customer to coffee or lunch
Plan a customer appreciation event or promotion
Create a video answering the top 5 most frequently asked questions from customers
Review your CRM for customers that recently received less-than-stellar service; write personal notes to them thanking them for their patience and apologizing, if warranted
Create a customer feedback survey
Research and consider whether a new CMS that allows for smart personalized content might provide a better experience for your customers
Plan and outline a case study that makes a valued customer look great
Create a customer appreciation video that features members of your team thanking customers for their business
Highlight praise from your customers’ social media pages on your website
Assemble and package personalized gifts for an upcoming holiday
While 15- and 30-minute windows are nice for knocking out quicker tasks, 60-minute windows are much more conducive to projects that require deeper work and uninterrupted concentration, like content creation, strategy and analysis. So, though it can be tempting to use a 60-minute window to cross off a bunch of easy to-do’s, take advantage of these blocks when you can and put them toward your bigger marketing projects.
Want a print-friendly reference guide with all of our 15-, 30- and 60-minute tactics in one place?
Charlie is the Chief Strategy Officer at Simple Machines Marketing. When he's not doing the marketing, he likes playing guitar, hanging with his family in Chicago and lots of other stuff too but this seems like a good amount for a blog bio.