Branding, Design and Development for CPQ and eCommerce Configurator

Founded by the pioneers of CPQ and quote-to-cash technology, Logik.io helps businesses sell more, sell faster and maintain less using guided, customizable, interactive product configuration experiences with CPQ and eCommerce.

The Logik.io team sought out Simple Machines with a clear goal: refine the company’s brand and create a dynamic and interactive website experience that would support their plans for growth.

First, we developed new brand guidelines that embodied a more modern and polished aesthetic. With this in place, we built out a library of templates, icons and illustrations that could be used across marketing and sales assets.

Next, we translated the new branding into the design for the new website. Along with elevating the experience through the new look and feel, we collaborated with Logik.io to incorporate more helpful content like use cases, industry information and resources geared to drive qualified leads. Built on the HubSpot CMS, Logik.io now has a high-performing website – optimized to drive business and built to scale.

Work Completed:

  • Brand Identity and Brand Guidelines Development
  • Template, Icon and Illustration Designs
  • Website Strategy
  • Wireframes
  • Site Structure & Architecture Recommendations
  • Design Palette & Custom Website Design
  • Custom HubSpot CMS Theme Development
  • HubDB Integration for Filtering Resources
  • Search Engine Optimization

Online Samples:

Project Pieces