Founded in response to the real estate needs of friends and family, Winnemac Properties has evolved into a thriving company with a proven track record in leasing, management, development and brokerage services for residential multi-family and commercial properties.
The Winnemac Properties team brought on Simple Machines with a goal to define a strategy for content marketing and paid social media advertising. First, we developed new buyer personas to paint a clear picture of Winnemac Properties’ target customers. With this in place, we built out a targeted content calendar and an on-going Facebook ads campaign plan. These channels drove improvements in lead generation and sales, but a more updated website was needed to assist with the new surge of traffic.
To refine the company’s brand and create a more dynamic and interactive website experience, we….
Work Completed:
- Website Strategy
- Wireframes
- Site Structure & Architecture Recommendations
- Design Palette & Custom Website Design
- Search Engine Optimization
- Copywriting
Online Samples:
Project Pieces
