Print and Digital Advertising for Loan Syndication Software Company

Loan Ecosystem Online (LEO) is a financial tech platform developed to modernize loan syndication with an end-to-end exchange for middle market originators, institutional lenders and agents.

While its competition includes a number of virtual data rooms touting similar technology, LEO’s automation, mobile-friendly interface and advanced analytics put it far ahead of the pack. To help them establish their solution as the next generation in their field, we developed a cross channel campaign that included animated videos and PR along with print and digital advertising in industry publications, financial websites and LinkedIn.

Work Completed:

• Marketing Research & Strategy
• Video Concept, Scripting and Direction
• Press Release and Distribution
• Ad Concept and Copywriting
• Media Planning and Placement
• Social Media Promotion

Online Samples:

• LEO Press Release 
• VIDEO: Loan Syndication for Originators and Syndicators
• VIDEO: Loan Syndication for Sponsors and Agents