Advantage Components, Inc. specializes in providing OEMs with custom-engineered cable and harnessing solutions for tough heavy equipment applications.

When ACI connected with Simple Machines about a new website, they had a few primary goals in mind: make the site more user-friendly, showcase their key differentiators and establish them as a company with the capabilities to handle large OEM requests.

Simple Machines developed a project plan and collaborated with ACI to design a new site that featured an intuitive user experience, updated copy that reflected their key differentiators while speaking to the needs of the customer, and highlighted capabilities that would appeal to OEMs with complex requirements.

Work Completed:

  • Wireframes
  • Site Structure & Architecture Recommendations
  • Design Palette & Custom Website Design
  • Search Engine Optimization
  • Custom Icon Design
  • Copywriting

Online Samples:

BEFOREAFTER

Project Pieces