Corrugated Metals, Inc. (CMI) is a leading manufacturer of formed metal products, serving the construction, original equipment, and defense industries.
In the first phase of our engagement, we developed CMI’s go-to-market strategy, including recommendations for HubSpot optimization, SEO, Google Ads, content marketing and trade publication advertising. These channels drove improvements in lead generation and efficiency, but the website had not been updated in several years, and signs of age were beginning to show.
To let visitors spec and see their exact products on the website in real-time before purchasing, we designed an interactive site integrated with 3D product configurator capabilities, powered by Threekit. Along with helping buyers purchase confidently, the CPQ technology streamlined the quote process for the CMI sales team – which we trained on HubSpot’s Sales Hub to enable accurate deal pipeline forecasting.