AEO Services

Get found, cited, and chosen more by AI search.
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AI Is Already Answering Your Buyers’ Questions. Make Sure It Recommends You.

Answer engine optimization (AEO) is used to structure your website and content so AI like Claude, ChatGPT, Gemini, and Perplexity can find and cite you. If your content isn’t built for AEO, an AI is still answering your prospect’s question — it’s just quoting a competitor instead of you.

Traditional SEO still matters, but B2B leaders today are asking a harder question: not just “can you get us ranked,” but “can you get us cited when a buyer asks AI for a recommendation?” AI mentions are more important than ever, and Simple Machines knows how to earn the mentions.

Our AEO services combine technology guided by human expertise. Our experience includes helping clients in B2B technology, professional services, and manufacturing use AEO to generate qualified leads.

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Track Your AI Visibility Without Ever Leaving HubSpot.

For growing B2B tech companies already running on HubSpot, the HubSpot AEO Dashboard is a partner-platform tool we configure and manage inside your portal. It tracks your brand visibility score across ChatGPT, Gemini, and Perplexity, monitors the specific prompts your buyers ask, shows which pages and domains are earning AI citations, and turns all of it into a prioritized action plan.

We set it up, tune it to your goals, and make sure the recommendations get implemented.

The dashboard helps you:

  • Monitor your brand visibility score across ChatGPT, Gemini, and Perplexity, tracked weekly
  • Track the specific prompts your buyers are asking AI, not just guesswork keywords
  • See which pages and domains are actually earning AI citations for your brand and competitors
  • Turn visibility gaps into a prioritized action plan — what to create, update, or fix first

Proof: 

We helped our client Threekit, an AI-powered manufacturing CPQ, grow AEO visibility from 17% to 25% and owned-domain citations from 48% to 65% in six weeks”

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The same AI-search visibility, built for Webflow.

For clients on Webflow, we manage the platform’s built-in AEO tools—prompt tracking, citation monitoring, and machine-readability recommendations.

With the Webflow AEO tool in place, we help you:

  • Monitor how AI search tools crawl, parse, and cite your Webflow pages
  • Identify structural or technical gaps unique to Webflow’s CMS that block AI extension optimization
  • Compare AEO readiness across page templates so fixes scale across your whole site, not just one page
  • Keep AI search optimization moving even as you publish new pages and collections

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Give AI models a fact they can verify — and repeat.

AI models don’t reward vague self-description. They reward citable facts: a name, a claim, a source. Custom structured data schema writing is how we turn your pages into something an answer engine can parse with confidence instead of skip past.

We hand-write and implement schema for:

  • Articles and blog posts (author, publisher, date, headline) so AI tools can attribute content correctly
  • FAQ blocks, so common buyer questions are eligible for direct citation in AI answers
  • Organization, service, and review markup that establishes who you are and what you offer
  • Product and offer pages, so pricing, availability, and specs are machine-readable, not buried in a paragraph

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Know exactly where you stand on AEO fundamentals.

Every audit runs against our proprietary 8-point AEO scale, developed from real client and internal content work. You get a page-by-page score, not a generic checklist:

  1. How quickly and clearly the page delivers what the reader — and the AI — actually came for
  2. Whether there’s enough depth behind that answer to keep a reader’s trust
  3. How well the page backs up its claims with credible, citable information
  4. Whether the questions buyers actually ask are addressed in an easy-to-reference way
  5. How scannable and well-organized the content is for both people and AI tools
  6. Whether each part of the page holds up on its own, out of context
  7. How clearly the content connects back to what you actually offer
  8. Whether the page includes the kind of credibility signals AI models are more likely to trust

Each audit includes a scored table, priority-ranked recommendations, and — if you want it — the actual rewrite: FAQs drafted from your existing content, tables built from buried images, and structured data to match.

Turn dashboard data into knowledge you can use.

A dashboard full of scores doesn’t help if no one has time to interpret it. We deliver an ongoing reporting layer: a recurring report that translates visibility score, share of voice, sentiment, and citation trends into what actually changed and what to do about it.

This includes:

  • Recurring reports on visibility, sentiment, and share-of-voice trends
  • Plain-language callouts on what moved, why it moved, and which competitors gained or lost ground
  • Prioritized next steps tied to your actual goals, not a generic template

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Get Started with an AEO Audit

Let’s start making AEO work for your business.

Fill out the form to get started with an AEO audit to see how visible your brand is now with AI.

FAQs

AEO (or Answer Engine Optimization) is the practice of structuring website content so AI-powered tools — Claude, ChatGPT, Perplexity, Google AI Overviews — can find, understand, and cite it when answering a user’s question. It builds on SEO fundamentals but optimizes for being quoted in an AI-generated answer, not just ranked on a results page.

Organic search strategy for traditional SEO optimizes for ranking in a list of links a person clicks through. AEO optimizes for being the source an AI cites directly in its answer — which depends more on structured data, scannable formatting, and verifiable claims than on backlinks and keyword density alone.

We track visibility, not just visits. By leveraging tools like the HubSpot AEO Dashboard or Webflow AEO tool, we give you a brand visibility score — how often your business shows up across Claude, ChatGPT, Gemini, and Perplexity — plus share of voice against named competitors, so you know who’s winning the prompts that matter. Citation analysis shows which pages and domains are actually earning those AI mentions, and the 8-point audit scores whether your content is structured to earn more of them. Together, that’s a clearer picture of AI-driven influence than click-through data alone can give you.

Yes, if you want visibility into how AI search tools specifically are treating your content. Standard SEO reporting shows keyword rank and traffic. Neither dashboard replaces your existing SEO agencies work — they add the AI-search layer most teams can’t currently see.

A scored assessment of your page(s) against all eight AEO fundamentals — answer-first structure, depth, original data, FAQ coverage, formatting, section independence, product tie-in, and third-party proof — plus prioritized recommendations and an optional rewrite.

Yes. We write and implement schema markup for existing pages — it layers onto your current website.

It depends on what’s driving the gap. Fixes like adding an FAQ block or writing structured data can show up in AI answers relatively quick, since they’re changes to content that’s already live. Building genuine topical authority — enough original data, depth, and third-party proof to consistently win a prompt — takes longer and compounds over months, similar to organic SEO.

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