AI is only as good as the data under it
Before we build or switch anything on, we check the foundation.
What we do
AI for HubSpot
AI-powered automation
Fulcrum
AI search visibility
AI for HubSpot
HubSpot is releasing AI features faster than most teams can keep up. We help you turn on the right ones, the right way.
Better data: Breeze enrichment, the Data Agent, and smart properties
Prospecting: put the Prospecting Agent to work
Service: qualify leads and resolve tickets with the Customer Agent
Content: personalize and optimize emails, pages, and CTAs
Reporting: AI summaries in your reports and dashboards
HubSpot's AI agents run on credits, so we pilot small, set limits, and measure cost per outcome before you scale.
FAQ
What is AI for HubSpot?
HubSpot's built-in AI, called Breeze, includes agents for prospecting and customer service, data enrichment, content tools, and report summaries. Simple Machines helps you choose, set up, and measure them, and builds custom agents and workflows when the built-in tools aren't enough.
Is my HubSpot data ready for AI agents?
Only if it's accurate, consistent, and governed. Duplicates, stale records, and unclear stages make agents unreliable. Our Data Trust Snapshot is a one-week diagnostic that tells you where you stand.
What does HubSpot AI cost?
HubSpot's AI agents run on credits. Included credits run from 500 to 10,000 a month depending on your tier, and additional credits cost $0.01 each. Costs scale with usage, so we start with a small pilot.
Where should we start?
With the data, if you're unsure of its quality. Then choose one use case, pilot it with a limit set, and measure the result before expanding.