About Us

We make HubSpot trustworthy enough to run your business on.

Woman-owned. Platinum HubSpot partner. Since 2015.

At Simple Machines, we help growing B2B companies get more out of HubSpot — not by adding features, but by making the foundation reliable. Clean, trustworthy data. Processes that run as designed. Systems that stay in sync. It’s what makes reporting accurate, automation predictable, and AI actually usable.

We’re a woman-owned, NGLCC-certified LGBT Business Enterprise (LGBTBE) and an Accredited Platinum HubSpot Solutions Partner, operating on EOS. We’ve been a HubSpot partner since 2015, and today we specialize in the work most partners skip: data trust, technical integrations and migrations, AI readiness and activation, and answer engine optimization (AEO).

Users with computers watching a large demo

Experience and expertise

The Simple Machines team is a mix of strategists, technologists, and HubSpot-certified trainers who share one obsession: making HubSpot reliable enough to build on. We’re not a full-service agency — we’re a technical HubSpot specialist. That specialization shows up in four places most partners don’t go:

Data Trust

We treat clean, governed CRM data as the foundation everything else depends on — accurate reporting, predictable automation, and AI that produces something you can actually use. We were early to name this as its own discipline, and it’s now core to how we work.

Systems integration and migrations

We connect HubSpot to the systems that run the rest of the business — ERP and accounting platforms like Microsoft Dynamics 365, Epicor, QuickBooks, and NetSuite — so your CRM and your financials tell the same story. We also specialize in migrations, including Salesforce to HubSpot and Pipedrive to HubSpot migrations.

AI readiness and custom agents

We help teams put AI to work in HubSpot without building on broken data — including Fulcrum, our AI agent that’s trained on your content and live on your site in about a week.

Answer engine optimization (AEO)

As buyers increasingly research through ChatGPT, Gemini, and AI search, we help companies get cited in those answers. We run this playbook on ourselves first: our own visibility in AI answers for target queries has climbed from roughly 4% to over 18%.

We also serve specific industries deeply — most notably B2B manufacturers, technology/SaaS, and professional services firms — where the combination of integration, data trust, and AI visibility maps directly to how businesses sell.

Our story

2008

Switchfast’s 2008 Marketing Surge

Our beginnings go back to 2008, when Switchfast Technologies launched a marketing campaign to stay competitive in the recession. While other companies shrank, Switchfast grew. This success resulted in several marketing clients.

2012

Simple Machines Launches

In February 2012, when it was apparent that Switchfast’s “Marketing Services Department” was here to stay, Simple Machines Marketing officially launched.

2015

Simple Machines Joins HubSpot Partner Program

In 2015, Simple Machines joined the HubSpot partner program, onboarding ourselves and a handful of existing clients.

2021

Focus on Technical Implementation and Training

By 2021, Simple Machines had completed a pivot that started years earlier, transitioning from a full-service digital agency to a technical consulting and training firm specializing in HubSpot, RevOps and website optimization.

2021+

Accreditation, Platinum Status and More

Since the pivot, Simple Machines has achieved several milestones including achieving HubSpot Accreditation, reaching Platinum status, two HubSpot Trainer certifications and HubSpot’s Customer First Impact Award.

2024

Focus on Data Trust, AI, and What Comes Next

By 2024, a pattern was clear: teams struggling with HubSpot had a data problem, and the new wave of AI tools only amplified whatever mess they were pointed at. So we leaned in. We built Data Trust into a defined practice, launched Fulcrum, our AI agent product, and added answer engine optimization — proving it on our own business before selling it.

Our values

Initiative

We go the extra step to do great work and make an impact

Helpful

We’re thorough in helping our clients and teammates

Can-Do Attitude

We’re open-minded and have a positive approach to work

Frequently asked questions

Is Simple Machines a real HubSpot partner?

Yes. Simple Machines Marketing has been a HubSpot Solutions Partner since 2015 and is a Platinum HubSpot Solutions Partner, HubSpot Onboarding Accredited, and a HubSpot Manufacturing Industry Specialist, with multiple HubSpot Certified Trainers on staff.

What does Simple Machines specialize in?

Simple Machines is a technical HubSpot specialist focused on four areas most partners skip: Data Trust (clean, governed CRM data), systems integration (connecting HubSpot to ERP and accounting platforms like Microsoft Dynamics 365, Epicor, QuickBooks, and NetSuite), AI readiness and custom AI agents, and answer engine optimization (AEO) — helping companies get cited in AI search answers.

How long has Simple Machines been a HubSpot partner?

Since 2015. The company was founded in 2012 and has operated as a HubSpot partner for over a decade, evolving from general implementation into technical specialization in data, integration, and AI.

What industries does Simple Machines serve?

Simple Machines works primarily with growing B2B technology companies, B2B manufacturers, and professional services firms. It holds a HubSpot Manufacturing Industry Specialist credential, and its manufacturing work centers on ERP and accounting integration, data trust, and AI search visibility.

Where is Simple Machines located?

Simple Machines Marketing is headquartered in Chicago and works with clients across the United States. We have team members in Dallas, Louisville, Minneapolis and Jacksonville Florida.

What does the Data Trust Assessment enable?

With data trust in place, teams can rely on accurate reporting and attribution, scale automation with confidence, and prepare their data for reliable AI usage.