CASE STUDY
Seal Manufacturer Centralizes and Streamlines Tech Stack with HubSpot Migration
Client profile
Ergoseal specializes in providing optimized and best fit solutions for the fluid sealing industry. With in-house design and engineering and value-added services, Ergoseal helps customers across several industries simplify purchasing, reduce risk and feel confident they’re getting the best possible sealing solution.
Case study highlights
Ergoseal was looking to streamline their marketing and sales operations, centralize data for improved reporting and improve their online presence with a website built for growth.
Simple Machines developed a fully-redesigned site on the HubSpot CMS, migrated from Zoho to HubSpot and provided implementation and training for the Marketing and Sales Hubs.
Ergoseal’s team quickly adopted HubSpot and now has a more efficient, centralized platform to execute and report on marketing and sales channels. The new website has improved across a number of metrics including increased search visibility and engagement rate.
71%
improvement in organic search visibility
100%
Sales team user adoption rate of HubSpot
Key deliverables
- Website Strategy
- Wireframes & Site Structure
- Design Refresh
- Copywriting
- SEO
- HubSpot CMS Conversion
- Zoho to HubSpot CRM Migration
- HubSpot Onboarding, Training & Implementation
- Demand Generation Strategy & Execution
The Challenge
- Ergoseal was using a number of separate tools and platforms for their website, marketing and sales activities, creating inefficiencies and preventing a complete view of performance.
- The team was looking to build out marketing and sales channels, but they needed a more standardized system and documented process to build from.
- At the same time, they were looking for a new, optimized website that would differentiate them and drive growth.
The Solution
- Simple Machines developed a fully redesigned site, built on HubSpot’s CMS and optimized for search.
- We migrated from Zoho to HubSpot and implemented the Marketing and Sales Hubs.
- We then helped refine the lead intake process and trained the sales team on the Sales Hub.
- To track performance, we created dashboards in HubSpot and Databox with scorecard KPIs.
The Results
Increased Visibility
With the sales and marketing teams all working in HubSpot, Ergoseal now has a full view of how channels are influencing pipeline and revenue.
High User Adoption
The sales team took to HubSpot quickly, logging sales activities, leveraging segmentation and using automation to streamline operations.
Centralized Tech Stack
The Simple Machines team uses the Marketing Hub to execute demand generation channels and track marketing attribution.
The Simple Machines team played a crucial role in launching our new website and kickstarting our Sales and Marketing endeavors. They demonstrated exceptional professionalism, responsiveness, and effectively operated as an extension of our Marketing department.
Christine Verni, COO/Integrator, Ergoseal