Once your new marketing foundation is in place, we shift into the execution phase. This is when we launch the campaigns, split test, analyze and iterate. Marketing is an ongoing process of optimization, which means that results tend to gain momentum and compound over time as we have more data and insights to build on.
While we tailor our account management style to the preferences of our clients, a typical cadence includes:
- Weekly huddles: 15-20 minute calls to review work on deck, wins and approvals
- Monthly reports and L10 meetings: recap of results from the month, scorecard assessment and plan review
- Quarterly meetings: high-level reviews to ensure key goals and deliverables are on track; 90-day goal setting and plan updates