Founded in 1969, GHC Mechanical provides HVAC repairs and construction to Chicagoland businesses. After joining the Climatics Mechanical Group, Climatics partnered with Simple Machines to revamp GHC’s website and implement HubSpot to streamline and scale marketing efforts.
The project’s goals were twofold: 1) design a modern, search-optimized website to attract inbound leads, and 2) deploy marketing tools and automation via Marketing Hub Professional to drive scalable lead generation.
Since the website launch, GHC has seen a significant increase in inquiries, with leads rising from a few per month to several per week. Now fully integrated with Salesforce, HubSpot equips GHC’s marketing team with advanced tools and automation for efficient, impactful lead generation.
Work Completed:
- Website Strategy
- Wireframes
- Site Structure & Architecture Recommendations
- Design Palette & Custom Website Design
- Search Engine Optimization
- Copywriting
- HubSpot Marketing Hub Professional Onboarding & Implementation
- HubSpot Salesforce Integration
- Google Ads
Online Samples:
Project Pieces
