Resource

AI-Friendly Website Checklist

Is Your Website Ready for AI?

AI systems are increasingly taking the first pass at vendor selection, information gathering and even preliminary negotiations. If you’re not optimizing for these AI evaluators, you may be filtered out of consideration before a human ever sees your company’s name.

Using the Checklist

This checklist helps you identify key opportunities to improve your site’s visibility in AI-generated answers, including tools like ChatGPT, Perplexity, and Google’s AI Overviews. Check off each action as you go.

By completing this checklist, you can better position your website for AI search, improve your site’s organic search ranking and build more site authority.

Strong SEO is the foundation for AI visibility. Use a scan to catch technical issues and gaps.

AI favors short, factual statements that clearly explain your products, services, and expertise.

Spell out what you do, who it’s for, where you operate, and how it helps — all in plain language.

Don’t rely on images alone. Add descriptions directly on the page so AI can “read” the information.

Clear question-and-answer sections make it easier for AI to extract helpful, trustworthy info.

Website bots improve engagement and rely on concise, structured answers – both of which support AI-readiness.

Topic clusters and deep pages build authority and help AI associate your site with key topics.

Citing credible sources can boost trust and help AI see your site as part of a trustworthy network.

Schema makes it easier for AI to understand your content and feature it in relevant answers.

Slow or clunky sites may be penalized in AI answers that emphasize user experience.

AI tools rely on this info to understand your legitimacy and who you serve.

Ensure AI can digest video content by providing a text version of the messaging.

Additional Resources

AI-Ready Websites: Understanding the New Trust Signals

How to Add Structured Data (Schema.org) to a Web Page

AI Training Page Generator

Need Help?

Optimizing for AI doesn’t have to be overwhelming. If you’d like expert help making your website more discoverable and competitive in the age of AI, reach out to the team at Simple Machines. We specialize in helping B2B companies align their websites with AI and search engine best practices.

Contact us to get started