As AI-powered search continues to grow, businesses need to adapt SEO tactics to stay visible.

Google still dominates the overall search market now, but the dynamics are changing fast. As of January 2025, 19.1% of Google Search results contain AI-generated content, up from 10.18% in March 2024.

Beyond Google, people are increasingly using tools like ChatGPT and Perplexity to research products and services. In April 2025, ChatGPT had approximately 496 million monthly users globally, while Perplexity had 15 million active users.

At the same time, many businesses are still relying solely on traditional SEO tactics rather than building the new trust signals needed for AI.

To help, we put together a Website AI-Friendly Checklist with best practices for ranking in AI search.

Check out the AI-Friendly Website Checklist

What Is the AI-Friendly Website Checklist?

This is a one-page checklist you can use to assess how prepared your site is to show up in AI-generated search results and answer engines.

It’s designed for marketers, business owners and sales leaders — and focuses on actionable tips that improve your website’s clarity, structure and authority. Each item includes space to check it off and a short explanation of why it matters in the context of AI discovery.

Some examples include:

  • Ensuring your content includes short, factual statements that AI can extract
  • Adding structured FAQs and page-level schema
  • Making sure your About and Contact pages are complete and up to date

As we continue to refine these tactics and new research becomes available on what’s most effective, we will continue to update this checklist to conform to current best practices.

Whether you check all boxes or just a few, our hope is you’ll come away with a clearer picture of where your site stands. From there, you can decide if you want to update your site yourself, bring in support from your team – or talk to us about helping.

    • Website content optimization for AI and traditional search
    • AI-powered chatbots that engage and qualify leads in real time
    • HubSpot integrations that track what’s working and tie it back to revenue

We’ve made the checklist available as a free tool — no form required.
Use it to check your current site or share it with your team to start a conversation. To learn more about how we help clients with AI for sales and marketing, send us a note and we’d be happy to chat.