AAA Pool Service

Branding, Website Design and HubSpot CMS Conversion for Pool Services Company

A third-generation family-owned business, AAA Pool Service is a thriving company serving customers in the high-end North Shore and Barrington areas of the Northwest Suburbs of Chicagoland.

AAA’s website has long been a consistent lead generator, thanks partly to an early jump on SEO and SEM efforts that put them ahead of the competition. While leads were still coming in at a good clip, it had been years since a redesign, and competitors were catching up with modern, high-performing websites.

To solidify its advantage in the local market while modernizing its brand, AAA Pool Service and Simple Machines developed a fully redesigned site, built on HubSpot’s CMS for optimal speed, security and performance. Along with the redesign, we also refreshed AAA’s logo, color palette and typography to reflect a more contemporary, high-end look that would resonate with its clientele.

Work Completed:

  • Logo Refresh
  • Website Strategy
  • Wireframes
  • Site Structure, Wireframes & Architecture Recommendations
  • Design Palette & Custom Website Design
  • HubSpot CMS Conversion
  • Search Engine Optimization
  • Copywriting

Online Samples:


Project Pieces