IPMG, an insurance program management group based in St. Charles, IL, has been a trusted resource and partner to agents, brokers and clients for decades. With a mission of helping organizations thrive by supporting a healthy and engaged workforce, IPMG wanted to modernize their look and feel in a way that helped them stand out from the corporate competitors taking a less holistic approach to program management.
To accomplish this, Simple Machines conducted research into IPMG’s market and competitors and developed a strategy complete with new branding, messaging and content. Now, IPMG stands out as a modern, personable and approachable organization.
Work Completed:
- Website Strategy
- Wireframes
- Site Structure & Architecture Recommendations
- Design Palette & Custom Website Design
- Design + Rebranding
- Video concept and script
- Photo Shoot
- Website Traffic Analysis
- Collateral Updates
- Content Marketing
- Brand Style Guide
Project Pieces
