Project Description


Design, Website and Content for Insurance Provider

IPMG, an insurance program management group based in St. Charles, IL, has been a trusted resource and partner to agents, brokers and clients for decades. With a mission of helping organizations thrive by supporting a healthy and engaged workforce, IPMG wanted to modernize their look and feel in a way that helped them stand out from the corporate competitors taking a less holistic approach to program management.

To accomplish this, Simple Machines conducted research into IPMG’s market and competitors and developed a strategy complete with new branding, messaging and content. Now, IPMG stands out as a modern, personable and approachable organization.

Work Completed:

  • Website Strategy
  • Wireframes
  • Site Structure & Architecture Recommendations
  • Design Palette & Custom Website Design
  • Design + Rebranding
  • Video concept and script
  • Photo Shoot
  • Website Traffic Analysis
  • Collateral Updates
  • Content Marketing
  • Brand Style Guide

Project Pieces