Climatics Brands Logos

Client Profile

Climatics is a rapidly expanding family of HVAC and plumbing service brands in the Great Lakes region.

Case Study Highlights

For companies with an acquisition-based growth strategy, having a repeatable, scalable marketing system is essential.

Such was the case for Climatics. By partnering with Simple Machines, Climatics built a scalable marketing infrastructure on HubSpot, enabling a streamlined onboarding process for newly acquired brands.

The result? Faster speed to market and shorter time to value.

Key deliverables included:

  • HubSpot implementation

  • HubSpot-Salesforce integration

  • Website design and development

  • Google Ads management

The Challenge

After acquiring GHC Mechanical and Jensen’s Plumbing & Heating, Climatics had a solid brand strategy in place. However, they needed to:

  • Modernize the websites for both brands, aligning their design and messaging with Climatics’ positioning.

  • Establish a centralized marketing hub to support ongoing growth.

  • Integrate with Salesforce, ensuring marketing and sales teams had seamless access to the right data.

With more acquisitions on the horizon, Climatics required a repeatable framework for website development, marketing automation and demand generation.

The Solution

  • Simple Machines designed and developed modernized WordPress websites for GHC and Jensen’s, including reusable templates to streamline future website launches.

  • We onboarded HubSpot Marketing Pro, equipping Climatics with robust automation, reporting and lead nurturing. This included establishing a seamless HubSpot-Salesforce integration, allowing bidirectional data flow for efficient marketing and sales alignment.

  • To drive more demand for GHC and Jensen’s, we optimized the websites for search and launched Google Ads campaigns, increasing brand visibility and lead flow.

AI Chatbot
“It has been a seamless working relationship with the entire Simple Machines Team. From website design, DNS and existing site migration, and set-up/training, everything has been great. Their team is a tremendous resource!”

  • Grant Riendeau, Vice President of Sales & Marketing, GHC and Jensen’s

The Results

Increase in Qualified Leads

With optimized websites and targeted paid campaigns, lead volume increased from a few qualified leads per month to a few per week.

Improved Operational Efficiency

HubSpot’s automation enabled Climatics to track, prioritize and nurture leads without increasing headcount.

Seamless System Integration

The HubSpot-Salesforce integration ensured that only relevant data flowed between platforms, improving marketing and sales alignment.

AI Chatbot
“Simple Machines has consistently delivered exceptional results. From HubSpot implementation and Salesforce integration to website design and demand generation, their technical expertise has helped us quickly optimize multiple new companies in our portfolio, leading to increased efficiency and more qualified opportunities through the websites.”

  • Garret Stalker, Principal, Eagle Hill Partners

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