0%
increase in organic search visitors
0
days to complete implementation
0
workflows created during onboarding
WinningWise

Client Profile

Since 2014, WinningWise has been helping organizations with cultural transformation and HR strategy, to strengthen their leaders, align their teams and grow capability.

Case Study Highlights

With a LinkedIn lead generation campaign underway and email prospecting plans on deck, WinningWise was ready to upgrade from Marketing Starter to Marketing Hub Professional to equip the marketing and sales team with the tools and automation needed to convert more traffic into qualified leads, nurture prospects and deliver marketing attribution.

With help from Simple Machines, WinningWise was able to begin seeing value from Marketing Hub Pro within 75 days.

  • HubSpot Marketing Pro onboarding and implementation

  • HubSpot training

  • Custom email and landing page templates

  • Positioning workshop and recommendations

  • SEO base setup and citations buildout

The Challenge

  • WinningWise was looking for a more powerful solution to help them convert leads into opportunities, personalize and automate marketing, and drive more traffic to their website.

  • To promote their new e-learning platform, they had multiple marketing channels in play – from LinkedIn lead generation to content and email marketing – but they needed a more scalable way to manage these channels that didn’t tie up their team with excessive manual work.

  • Along with increasing efficiency, WinningWise recognized a need to better categorize and attribute the leads coming in and provide them with more personalized and automated nurturing to improve their lead-to-opportunity rate.

The Solution

  • In collaboration with WinningWise, Simple Machines created an objectives-based onboarding plan to ensure the Marketing Pro implementation achieved the stated goals. The objectives included:

      • Capture and convert leads
      • Automate and personalize marketing
      • Generate more website traffic

  • To develop a strategic framework for marketing the new e-learning solution in HubSpot, we conducted a workshop with WinningWise to define the buyer personas, positioning and differentiators that would serve as the foundation for marketing campaigns.

  • By leveraging a combination of workflows, lead scoring, lists and the personas tool, Simple Machines set up the foundation for WinningWise to track, segment, score and nurture leads across their channels in a more scalable and personalized way.

  • We also worked with WinningWise to map out and document a clear lead intake and qualification system.

  • To drive more traffic, we completed base SEO setup on the website, executed a citations buildout using Whitespark and activated HubSpot’s native SEO tools to ensure onsite optimization.

“We worked with Simple Machines to get our HubSpot Marketing up and running. They supported our team to get a handle on our contact database, create marketing campaigns, design workflows, create landing pages, etc. They customized landing pages and email templates to align with our existing website and answered all of our questions along the way.”

  • Lauren Frank, Director, Talent and Organizational Development Consulting, WinningWise

The Results

Improved Lead Intake and Qualification Process.

With a clear process and automations, WinningWise now has a defined and efficient system for tracking, segmenting and nurturing leads from its various marketing channels.

Scalable and Personalized Marketing

The WinningWise team is now armed a foundation of campaigns, workflows, email and landing page templates and lists to accurately market at scale with their existing resources.

Increased Organic Search Traffic

In the six months following base SEO setup and citations work kicking off, users from organic search increased by 51.5%.

“Overall, a great experience and great partners!”

  • Lauren Frank, Director, Talent and Organizational Development Consulting, WinningWise

Let’s Chat

How can HubSpot work better for you? Fill out the form to learn more about our services!