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Client Profile

Corvirtus is a purpose-driven company on a mission to build remarkable places to work and do business. Through data-backed employee assessments, leadership development tools, and culture-alignment solutions, they help organizations strengthen hiring, engagement and performance.

Case Study Highlights

In need of a modern website and CRM, Corvirtus partnered with Simple Machines to transform their website, modernize their CRM and align on an effective marketing strategy.

  • Marketing strategy development

  • HubSpot website design, development and copywriting

  • HubSpot Marketing Pro onboarding and implementation

  • SEO base setup and pillar page implementation

The Challenge

Corvirtus had a legacy WordPress website and had gone through multiple CRMs — both of which were becoming barriers rather than assets.

  • The website required outside help for changes and lacked the usability and design standards needed to reflect their evolving brand.

  • Their CRM at the time couldn’t support modern marketing workflows or the level of customization they needed.
  • As a lean team wearing many hats, implementing a powerful but complex system like HubSpot on their own would’ve been a steep climb.
BEFOREAFTER

The Solution

Corvirtus partnered with Simple Machines to implement HubSpot and redesign their website, with the goal of building a modern, intuitive marketing foundation that matched their brand and supported long-term growth.

Simple Machines provided:

  • HubSpot onboarding and configuration, customized to Corvirtus’ marketing and sales processes
  • A new website, designed for visual impact, ease of use and lead generation
  • Ongoing strategy and support, including workflows, content guidance and regular check-ins
AI Chatbot
“Simple Machines has been a strong partner for us to be able to implement HubSpot and make the most of that investment. With Simple Machines, I know that we’re putting our resources in the right direction.”
  • Jennifer Yugo, PhD, SPHR, Managing Director, Corvirtus

The Results

Optimized Brand Presence

Corvirtus now regularly receives unsolicited praise on their website and content — particularly from prospects in sophisticated B2B organizations.

Greater Confidence in Strategic Direction

The Corvirtus team now feels confident that their time and capital are being invested in the right direction, with a structured system and a responsive partner.

Ease of Use Across the Board

The team feels comfortable using the CRM, updating the website and leveraging automation and reporting tools in HubSpot thanks to an intuitive platform and ongoing enablement.

AI Chatbot
“We now have a fully optimized CRM and marketing strategy that has significantly improved our efficiency and results. The team’s responsiveness and willingness to go above and beyond have made all the difference.”
  • Jennifer Yugo, PhD, SPHR, Managing Director, Corvirtus

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