Website Strategy, Design and Development for Scale-as-a-Service Platform

As the industry’s only Scale-as-a-Service platform, Sales Assembly helps leading B2B tech companies like Upwork, G2 and Gong to scale better, faster and smarter.

When Sales Assembly approached Simple Machines, their business that started as a simple community for Chicago tech companies had transformed into a national, all-inclusive membership model delivering everything from certifications and resources to advisory and more.

The Sales Assembly team knew they needed a new website that would simply and effectively tell the story of how their unique offering helps tech companies scale. They were also looking for a fresh, engaging design that would appeal to the forward-thinking B2B tech market.

First, we worked with Sales Assembly to create a new site architecture and wireframes built around the key pillars of their Scale-as-a-Service platform. From there, we crafted a design that used a mix of bold colors, images and illustrations to bring their story to life. By developing the new site on WordPress and optimizing for search, we were able to deliver a site that Sales Assembly can rely on to attract and convert new members for years to come.

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