Account-Based Marketing

Drive revenue from high value accounts with targeted prospecting.

If your best leads are comprised of a limited pool of high value accounts, you may need to take a more narrow, focused approach to lead generation to see success.

With account-based marketing (ABM), sales and marketing work closely together to target and nurture a contained set of accounts — using hyper-personalized messaging and cross channel tactics designed to attract and convert your strongest opportunities.

How it works

ABM can take countless different forms depending on the targets. Our team of strategists works with you to define the best account opportunities for your business, then we build the plan to reach those decision-makers and provide the resources to execute your plan and analyze the results.

ABM services include but are not limited to:

  • Account-focused traditional and digital advertising
  • Direct mail
  • Geotargeting and geofencing
  • Events and trade show support
  • Sales enablement and collateral development
  • Marketing automation and technology support

Featured Project

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Manufacturing

“Simple Machines have been an invaluable partner to us in the execution of our marketing strategy. Their depth of expertise, professionalism, flexibility, and (most importantly) their results-driven performance, have made them an ideal partner.”

Alex Gianaras, Richard Gray’s Power Company

Interested in learning how ABM might work for your business?

Get in touch here.