From marketing tactics for time-strapped business leaders to choosing the right CMS for your business, we covered a lot of ground on the Simple Machines blog last year.
But in particular, there were a few subjects that seemed to resonate the most (or, at least, that found their way on the receiving end of more traffic).
In case you missed them, here are our top five most-read blogs from 2019.
1. How Long Does It Take to Make a Marketing Plan?
If you’re developing a marketing plan for the first time, you might be feeling a little overwhelmed.
Your first question might be, “How long is this going to take?” Knowing that there’s a good amount of research and analysis involved to establish your market, define your competition and create a strategy, will you need 10 hours? 50? 100?
2. LinkedIn Profiles That Follow Best Practices
Take a minute to pull up your LinkedIn profile. Is your headline engaging? Does your summary reflect your role and personality? Is your profile picture a recent photo?
If you answered no to any of these questions, it’s time to dust off that edit button and optimize your LinkedIn profile for success.
Check out these great examples.
3. How to Generate Positive Google Reviews
People like sharing their opinion — especially when they’re asked for it.
Reviews help your customer base feel that their opinion is valued and permits them to share their thoughts and experiences. Google Business reviews are the perfect way to curate these opinions from your clients.
But how exactly do you get people to review your business? And how do you ensure those reviews are positive?
4. Making the Most of Your Trade Show Attendance
From the long days to the vast number of attendees, trade shows may feel a little daunting. You’re making a large investment by attending, and potentially purchasing booth space, at trade shows, so it’s important to be prepared to make the most of your experience.
By planning ahead, you can set yourself up to make meaningful connections, secure meeting times and head back to the office with a ton of business cards.
Check out these ways to maximize your experience.
5. Should You Switch from Mailchimp to HubSpot?
Looking to level up your marketing? Your first step may be a platform switch.
Mailchimp is a reliable choice if you’re just looking for a way to send and automate emails. But, with all of HubSpot’s new free and starter offerings for businesses, we believe switching from Mailchimp to HubSpot is a smart bet.
Where Do You Need Help?
Whether you’re a president juggling several responsibilities, a sales VP of a growing business or an in-house marketing manager, our blog will be here in 2020 to answer your questions and share our insights.
Contact us today if you’re interested in discussing your marketing goals!
