But HubSpot is constantly striving to make its platform more adaptable, so it can work in tandem with other applications professionals use every day. And if you haven’t checked in a while, you may be surprised to see that your favorite software can now be linked with HubSpot, making your tasks (and life!) a whole lot easier.
The Major Players
When it comes to MarTech on the market, there are certainly some all-stars. And while they all have different standout features, many of them can complete the same tasks.
It would be understandable (but still frustrating) if these major competing players couldn’t all play ball. But that would mean many companies would be left using a mashup of CRMs, reporting and content platforms to run their business, and being unable to sync those programs with HubSpot would lead to some communication chaos.
Luckily, they’ve chosen to put their differences aside:
Salesforce: Contrary to popular belief, there is enough room in this town for HubSpot and Salesforce. Many may feel that they must choose between the two. But when integrated, both powerhouses can work together to streamline processes between marketing and sales teams without the stress of switching back and forth between platforms. With the customization power of Salesforce and the growth-driven features of HubSpot, these two titans can exist in harmony.
WordPress:While it can be done, transferring your WordPress blogs into HubSpot is time-consuming. With HubSpot’s integrations, you can stick with posting your blogs on WordPress, no process change needed. And with their Analytics plugin, you can track your WordPress performance on HubSpot and vice versa! Additionally, this integration lets you sync your contact forms, add HubSpot chatbots to your website and more.
QuickBooks: Yes, QuickBooks syncs with HubSpot. With this plugin, you can add both existing and new invoices to HubSpot or create a QuickBooks invoice directly in your HubSpot deal. You’ll also be able to automate workflows to change the status of your deals and invoices as they move through the pipeline and build customized reports. And HubSpot will also sync your contacts, so they’ll be available on both platforms.
(One note: There are two plugins depending on the type of QuickBooks you’re using, desktop or online. Choose the one that correlates to your platform!)
Savvy users already take advantage of the wide range of reporting tools HubSpot offers. But there are three powerful applications (which we use every day) that can enhance your current reporting capabilities.
Databox:Databox is a comprehensive reporting software that tracks everything from blog visitors to keyword performance to email campaigns. Integrations between HubSpot and Databox allow marketers to create fully customizable reports on key analytics. This integration is fully automated – meaning that once you connect the two platforms, Databox will continue to pull data from HubSpot without your help. So, when it comes time for reporting, all you have to worry about is your performance and your strategy moving forward.
Google Analytics: Google Analytics is often a marketer’s constant companion. That’s why integrating your account with HubSpot is a no-brainer. Google Analytics tracks your HubSpot pages and campaigns, giving you the answers to your most important questions, like how many new users you’re attracting, what keywords are boosting your efforts, where your audience is coming from, etc. Both HubSpot and GA have robust reporting skills. When combined, you can bust your current reporting capabilities wide open and strengthen your marketing initiatives.
Paid Advertising: When managing multiple paid ad campaigns, it can be easy to feel disorganized. That’s why HubSpot has integrations for Google Ads, LinkedIn Ads and Facebook Ads. While these platforms have their own analytics reports, syncing them will expand your tracking and reporting capabilities. HubSpot can offer additional performance insights, helping marketers find patterns, make data-driven decisions for their campaigns and confidently report on ROI.
Especially now, when many coworkers are no longer just a desk away, keeping up with team communication is imperative. But we all know it can be easy to miss a notification, glaze over reading email chains, or get caught off guard by a deadline. HubSpot understands this – that’s why they have integrations for three employee-centered apps that many people use every day.
Slack: It’s not just for GIFs. When integrated with HubSpot, you can create contacts, deals, new companies, tickets and more directly in Slack, letting you multitask without multiple tabs. Slack will also send you notifications about HubSpot actions, just in case you miss an email. And you can also easily share reports, dashboards, analytics and more. (And yes, you can keep the GIFs).
Microsoft Teams: While Zoom still reigns supreme, Teams is now outpacing Slack in popularity. So HubSpot found a way to ensure a smooth transition between the two applications. Like Slack, you can share data and content assets, create notifications, build workflows and more with this integration. But you’ll also be able to add a Teams link to every meeting scheduled through HubSpot, streamlining the whole meeting process.
Trello: Agencies (like us!) use planning tools like Trello to keep up with changing deadlines, client needs and upcoming projects. But we also use HubSpot for similar tasks. With the Trello and HubSpot integration, you can automatically sync and update to-do lists, organize assignments, build automated workflows and add notes about each project from either platform.
BONUS: Custom Integrations from Zapier
Here’s a bonus tip, just because I like you. If, by chance, HubSpot doesn’t have your favorite application on its radar, you might need a workaround to connect the two.
Zapier is a third-party tool designed to do just that. Even if there isn’t an established plugin, it can still create a link between HubSpot and your preferred platform. And you don’t have to be an app architect to use Zapier. The syncing process is simple, without any confusing coding involved.
Even the most skilled marketing team may still be wary of plugging in new integrations. If you wouldn’t describe yourself as technically savvy, it’s easy to dwell on whether or not something will go wrong during syncing.
That’s why we put together our (free!) resource, “The Complete Guide to Integrations.” Here, you’ll learn why integrations are so crucial for your business, what options are on the market and how to navigate the process.
(And of course, as a HubSpot Certified Partner, we’re ready to optimize your platform with the right integrations, helping you centralize your MarTech, boost your capabilities and grow your business. Let’s talk!)