At this year’s Inbound Conference in Boston, there were a few main themes that stood out to us:
- Artificial intelligence and automation
- Ubiquitous video
- The flywheel model of customer delight
The technology for AI and video has reached an accessible level for small businesses to compete with mega-companies across the world. The shared connection between these three themes is using technology to take tasks off of your sales team’s to-do list and giving them more time to engage and delight your customers.
We sat down at our favorite patio, at The Long Room here in Chicago, for a talk about how small businesses can start implementing video throughout your buyer’s journey, integrate chatbots and AI and abandon the concept of a customer funnel for something better.
Watch the video below for a full recap of our takeaways from Inbound 2018.
