At this year’s Inbound Conference in Boston, there were a few main themes that stood out to us: 

  1. Artificial intelligence and automation
  2. Ubiquitous video
  3. The flywheel model of customer delight

The technology for AI and video has reached an accessible level for small businesses to compete with mega-companies across the world. The shared connection between these three themes is using technology to take tasks off of your sales team’s to-do list and giving them more time to engage and delight your customers.

We sat down at our favorite patio, at The Long Room here in Chicago, for a talk about how small businesses can start implementing video throughout your buyer’s journey, integrate chatbots and AI and abandon the concept of a customer funnel for something better. 

Watch the video below for a full recap of our takeaways from Inbound 2018.